New MGMT album “Congratulations” cover artwork
I think this is brilliant -
some people may see through this as a gimmick to actually buy the hard CD, which it likely is - but the point is that its a GREAT gimmick and I have believed in this idea for awhile. I always loved actually getting a CD and going through the experience of opening it, getting into the artwork and liner notes, really the “whole” of the CD buying experience. I think others would enjoy it as well should they have the chance, the problem is that the current generation of 18-25 year olds missed the last era of that and are now conditioned to believe that a CD and its packaging are useless. I’m not saying its vital or anything, and MP3’s are a far more efficient medium, BUT why not have BOTH, since MP3’s cost nothing to produce. You buy a hard copy of an album like this because there is a premium, something unique that adds to it that you can’t duplicate digitally, AND you get instant access to the music via MP3 download. The best of both worlds.
Anyway, bottom-line is I think this is brilliant and I hope to see more things like it. I was only a casual fan of MGMT but I think its safe to say that I’ll actually buy this.
“The album will come packaged with a 32-page booklet, a coin used to scratch off the cover, and a general cheesiness.”
Congratulations is due out on April 13.
